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Are you really all over the place... or have you not found the right thread yet?

I help entrepreneurs, coaches, and service providers get clear on who they are and how to say it -- so the right clients show up and make moves.

THIS IS YOU

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You love all the things you do. Why does it feel so random when you try to explain them? 
Right now, you might be:
  • Holding back telling people about what you do because you feel like an imposter
  • Doing ten things at once and struggling to prioritize what matters 
  • Feeling miserable or guilty, even if you tell yourself your situation "isn't that bad"
  • Avoiding a change you aren't ready to face
  • Not even sure what the problem is, you just feel stuck and unmotivated

    ... the worst part is feeling yourself losing your confidence. You know your dream. You know you have so much more potential.

    You have to make a move. You just don't want to make the wrong one and lose all you've built. 

This is where I come in. 

I'm Andi - Business Positioning Strategist -- and I help entrepreneurs and aspiring entrepreneurs get the confidence they need to blaze a path forward. 

I don't have a perfect plan to fix it all. Nor will I tell you to quit your job and start throwing parties on boats (though I supported someone who did).

I'm here to help you learn exactly what you want, what's not working, and how to trust yourself to make decisions you can stand behind. 

About

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I spent 14 years in sales and marketing for top tech companies, impactful nonprofit masterminds, and startup founders.
They trained me on how to set businesses up for success, stop deliberating on the messaging, and take decisive action.
Then it was my turn. My sales job wasn't giving me purpose, so I took a leap into entrepreneurship to help new and emerging business owners blaze a confident path:
Like the coach who hated saying her own brand name - now giving talks, running events, and signing high ticket clients.
Or the construction business owner who went from questioning her worth to signing 6-figure projects. 
My clients are already absolute powerhouses but frozen in inaction, starting to lose confidence. All because they'd gotten stuck listening to a voice that wasn't their own. 
The work we do together helps you get clear on who you are TODAY, and we build your path from there. 

Why people come to me

Clients typically to me in one of these moments:

Your business stopped feeling like you

You've built something and are proud of the success, but today it feels forced, off, disconnected. You don't show up like you could to promote yourself and grow, and you can't pin down why.
Schedule Strategy Call

You want to start something new

You have this inkling you're meant for more. You might feel miserable in your "good life" but you're not clear on what's next. You want to move forward feeling certain and ready, and don't want to lose what you've built. You'd rather feel like things are just RIGHT. Like life has purpose.
Schedule Strategy Call

What we do together

Here's what this work looks like:

  • Get SUPER clear on what you want (not what you should want)

  • Learn what's not for you anymore, what's outdated, what needs to shift

  • Become a decision-making pro, knowing exactly which direction you're going next

  • Refine your identity, message, or positioning (especially for business owners)

  • Take action on a clear path forward

No more being frozen with indecision. You'll be blazing forward as the person you always wanted to be, with excitement and purpose. 

Clients I've worked with:

A  holistic studio owner who stopped promoting her business because it didn't feel like her - until we realigned her message to something she could stand behind, and her highest ticket offer started selling
A client-services professional who thought it was too late for a new path - and then built a carpentry business that fit him far better. Now he looks at his life every day and says, "I'm the man I always wanted to be"
 A health coach and retiree who felt like an imposter despite a successful career  -  she reclaimed her health and confidence and started showing up as the leader she is. She says she went from "stuck" to knowing she can accomplish whatever she wants. 
A business owner trying to follow others' paths - until she owned her vision and gave herself permission to blaze her own trail. A few months in, her client signed a $170k project contract that had been stuck in dream mode.
A newly certified trainer working on getting her first clients and unsure how to sell her services, until we tapped into her unique strengths and messaging so she could fill her schedule and quit her side job.
A high-travel sales professional changing industries and selling himself short on lower roles, until we got him clear on his value as a professional and landed a competitive account executive position

How it works

If you're all in your head, going back and forth, or avoiding a decision, let's sort it out.

1. Book Your Session

Choose a time below that works for you (virtual call)

2. Air It Out

You get space to voice what's going on, what you want vs what you don't want

 

3. Take the Next Step

Get help in deciding your next move.

 
 

Ways to Work Together

1:1 Coaching - Individual

12 weeks of personalized, ongoing support to solidify your vision and build unstoppable momentum. 

Speaking & Workshops

Captivate and activate your audience. Great for organizations and groups wanting to feel purposeful, confident, and capable.
"I don't know about other coaches, but I know how Andi makes me FEEL. And I needed more of that."
Nonprofit & Service Business Owner 
"It feels good, it doesn't feel salesy because I know I'm helping them.... the client bought my book today, and is booking another session!"
Trauma-informed Coaching Practice Owner
"We’ve worked with Andi before, and she does a great job translating complex topics clearly."
CEO of Statewide Tech Connector

Serving clients from:

Professional experience and training from:

You have too much to offer the world to keep spinning your wheels. 

If you know something isn't working anymore, it's time to make your move  â†’ Book Your Strategy Session