Find The Low Competition Keyword With Quotes Keywords

Internet marketing and search engine optimization hinge on knowing what keyword or keywords web search surfers are searching for on the web. By doing extensive keyword analysis you can zero in on the best keyword terms to use when setting up pay per click advertising, writing keyword articles, and optimizing web pages.

Not only is it necessary to know what keywords are searched for the most but also how many times particular keywords have been searched and how many competition you are up against for that particular keyword. Once you have successfully harvested a meaningful keyword list, remove any keywords that are too targeted or not to specific.

There is a simple and fast way to search for true competition you are up against by using quotation marks in Google search engine. Many people get confused why we should use quotation marks in Google search engine – I use to be one of them.

I often get this question asked: I don’t put quotation marks (“”) around my keywords when searching in Google for a web site/article I am looking for. Then why should I when doing keyword research?

The answer to this question: The quotation marks (“”) around your keywords is to help you with your research. The quotes allow you to ascertain your competition.

Therefore conducting a search at Google without the quotes, gives you results from their Articles, WebPages etc that contain your keywords in any combination. An example of this is – if your keyword is “quickest way to weight loss”, Google will pick up sites that might include “quickest” and “weight loss”, but not necessarily in that order (or even grouped together).

However, conducting a search with quotes, gives you results that include pages that contain your exact keyword phrase. This gives you an idea of the TRUE competition you are up against. When you use quotes, it brings up your most prominent competition. In other words, people who know a bit about what they are doing to rank for those keywords. Using keywords in quotation marks just tells you more precisely who and how many you are competing against with your chosen keywords. Using “” is just a tool to give you an edge on your competition.

I’ll give you a current example that I quickly researched just now:

Type in the Google search engine the keyword phrase – penis enlargement that works. Directly below your typed in phrase you will see the results 4,570,000 searches without quotes. Try it now for yourself.

And now type in the keyword phrase in the Google search engine with quotes like this “penis enlargement that works” you should see figures of around 9,540 just below the keyword phrase you typed in. This exact term shows you are only competing with 9,540 pages – not 4,570,000.

I would advise you not to go for any thing higher than 20,000 competing pages – the lower the better. However before you consider using this as a key phrase you need to know how much traffic this key phrase receives daily/monthly. You want at least 1000+ searches a month.

Finding the best keywords to use in your web site promotion is vital to effectively driving targeted traffic to your web site. Take the time to find out what people are searching for and your efforts will pay off in terms of traffic and sales conversion.

For additional reference of this keyword search :

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